“Flowers help create a cozy and welcoming atmosphere in our showroom,” shares the NOW team. “They add a sense of freshness, elegance, and sophistication that complements the aesthetic of the different brands and collections.”

Much like fashion, flowers speak in color, texture, and mood. They hint at who a brand is before a single hanger is reached. They soften, elevate, and set a tone; whether romantic, minimal, bold, or unexpected.

When clients and visitors step into NOW Agency, the space is meant to feel both inspiring and comfortable; a place where ideas can unfold naturally.

“Just like fashion, flowers speak in colors, textures, and moods,” the team explains. “They help set the tone for the brands and collections we are presenting.”

In a showroom where collections constantly shift, the environment must be adaptable. The ambience needs to work across seasons, aesthetics, and storytelling. Flowers, the team says, give them this flexibility; the ability to build the exact atmosphere each brand requires.

In choosing Botané’s everlasting florals, NOW Agency found a medium that matches their rhythm and pace.

“We chose Botané’s everlasting florals because they offer consistent beauty without having us worrying about wilting,” the team notes. “It allows us to keep the showroom looking fresh and inviting at all times.”

The flowers become both a design tool and a functional solution; a way to maintain a polished look throughout long showroom days, appointments, collection switches, and client meetings.

Every brand has a narrative. Every collection has a mood. Flowers help express that story without words.

“They give us the flexibility to mix and match different styles and colors all year-round,” says NOW Agency. “It helps us create the exact vibe to match our different brands and their collections.”

Whether soft neutrals that echo a minimal collection, sculptural branches for a bold one, or romantic stems that bring warmth to a contemporary label; the florals become part of the storytelling.